Justin Bolyard lightening bolt

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About Justin

My name is Justin Bolyard, a certified personal trainer from Milwaukee Wisconsin. I wanted to create a one-stop-shop and fill it with things I'm most passionate about, a shop for the everyday health & fitness enthusiasts. For the truth seekers, for those looking to accomplish goals and become the greatest version of themselves each and every day! So, I made this brand with the aim for others to come by and see what I'm about and gain some value from what I have to share.

You might be wondering, "what is BLYD"

"BLYD" is my last name "Bolyard" abbreviated, also it is an acronym for 'Build Legacy You Desire".

For years after my father had passed away from cancer, I had wanted to dedicate something purely because of him, something I could share. After he had left us, I became obsessed with finding out what it is exactly that causes us to get cancer, and what prevents it.

Shortly after I met my wife, I discovered that she too had lost family to cancer as well. Some don't look for answers, but others like myself do.

Naturally, we find ourselves in the realm of health, fitness, longevity & wellness when searching for answers surrounding why our bodies could turn on us in this way. I had already been dealing with some of my own health issues, digestive issues, always anxious about my health, coping with depression, self-esteem issues, also being obese myself and learning to reverse that, and I've come a very long way and have been very successful in doing just that. I personally believe, that if you are tired of living a certain way, you should find a way to change that. I don't complain, I don't seek sympathy, I just look to others with the same problems as myself and discover all the ways they solved their issues and I follow in their footsteps.

After all of this, I began to think about how precious and short life really is, and how I want to create something that will have a positive effect on future generations to come. I want to be remembered for something, to leave behind a legacy, and I intend to do just that.

Surrounding myself with what I believe is most important out of life, the 4 F's. Fitness, Finance, Fun, and Family.

Without fitness and health, we become uncentered, and out of control mentally and physically.

We cannot be truly free if we are financially illiterate since everything around us has a cost.

We might quite literally die without connection to other humans and engage in some sort of fun or social engagements.

And our lives would quite literally be bitter, lonely and without purpose, if we did not have a family.

With all that being said, I hope you enjoy all that I have to offer! Feel free to explore this site as I will be sharing my thoughts through my blog, sharing my art on fitness clothing I create, I have various coaching services that many will find value in from Fitness programming, nutrition consulting, and helping other fitness trainers start their business, graphic designing logos and also custom branding services for business owners. Be sure to check me out on other social media platforms such as Youtube where you can find most of my fitness content along with other sources of entertainment. Thanks for making it this far and reading all of that, hope to see you soon!

-Justin J Bolyard


Areas of Expertise

  • Core and Balance
  • Nutrition
  • Strength Training
  • Weight Loss
  • Flexibility and Mobility
  • Muscular Definition
  • Muscle Gain
  • Posture
  • Kettlebells
  • Functional Training
  • Sports Performance Training
  • Cardiovascular Conditioning
  • Injury Prevention
  • Stress Reduction
  • Wellness
  • Corrective Exercise

Additional Certifications

Nutrition Certification

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