I use every tool at my disposal to ensure my clients have the highest chances of success I can possibly give them. I am constantly staying up to date on the LATEST research on optimal living, nutrition, exercise science, psychology and goal setting (to name a few areas I explore). 
Although there are so many gym goers who throw around advice and feel like what they have learned is THE BEST way to achieve that dream body, the reality is that most people are beat before they even start because they are not in it for the long term. They want their results fast and easy then don't expect to need to keep going to the gym after their two month bootcamp class runs out. 
Understanding our own psychology is extremely important in any field where we wish to be successful. For example lets say you have tried dieting exercising and even went to your gym's "bootcamp" multiple times per week but still were not getting the results you expected. Your diet feels boring and you feel like you almost have to turn your life upside down just to lose a few measly pounds. If you can change the way you think...about eating, making the right choices with what you eat will become much more enjoyable. I have had many clients who did not look forward to their training sessions but once their bodies became adapted they began to look forward to their next workout.
If you can look at food as A REWARD for certain actions WE CAN LITERALLY TRAIN OUR BRAINS to make eating healthy EFFORTLESS. This is just one example, its backed by neuroscience and some of the worlds most effective trainers. Many of my clients felt like they would never get in amazing shape because of their past history. They were doing the same thing expecting different results. I will get you doing things that are proven to work over the LONG TERM so you never need to struggle with weight, health, or lack of tone or muscle mass again.